Road Trip

Wondering how to get to Snowbombing? Want to start the party a couple of days early? Then join The Official Snowbombing Road Trip! Neither a race nor a rally, it’s an excuse to experience 5 European countries with 100+ cars of like-minded festival-goers and surprise guests on an epic, 2-day escapade to the Alps. Make unforgettable memories and form your SB23 squad on our infamous mission to the mountains!

It’s simple to join this bucket-list journey. Just hop on your customer dashboard and add a car of up to 5 people per vehicle for just £299, or a vehicle of over 5 people for just £349.



Start Point:

The SB23 Road Trip starting soirée takes place in a top-secret location (TBA), in the south of England, on Saturday 8th April. Expect a morning of fresh coffee and breakfast butties, immersive entertainment, DJs, street performers and much more, to see you off on your epic adventure to Austria.

Ferry Crossing:

Next stop: Calais. Drive in convoy to Dover to catch the ferry for some pit stop party action but this time – at sea. Cue onboard performances, live music and fun and games with our sought-after SB entertainers – then we’re back on the road for a bucket-list trip to the Alps.

Stopover Event:

Drive through stunning scenery by day, and get ready for the main Road Trip event by night. The main pitstop party takes place in a lavish hotel in an iconic European city TBA. Past acts have included Eats Everything, Tom Grennan, Bongo’s Bingo and our favourite feisty brass outfit, Loud Noises.

Arrival Procession at SB23:

Hit the road again on Sunday 9th April for a final spin. Arrive just outside the stunning resort for a private BBQ from Hans the Butcher himself and the anticipated Snowbombing Road Trip Awards! Freshen up your fancy dress – make sure your cars are fully clad, and cruise into town for the official arrival procession. Picture the majestic mountains, the pounding music, the cheering crowds and the high street lined with fellow Snowbombers welcoming you into town to mark the start of our wonderful week of madness.

From just £299 per car, your package includes:

> The official Road Trip Starting Party, including breakfast, games & entertainment.

> Official Road Trip decals & flags for your car, plus a little goodie bag

> Drivers manual outlining route, schedule, tasks & pit stops.

> Return Ferry crossing.

> The infamous Pit Stop Party in the evening of Sat 8th, featuring special guests TBA.

> The epic Road Trip Awards Ceremony & BBQ.

> Be part of the Road Trip Welcome Procession – driving up the Mayrhofen High Street and kicking off SB23 in style.

*The Road Trip price does not include your Saturday night hotel or your fuel, which must be purchased separately.
** Route, theme and Saturday night Stopover hotel information to follow.