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SB20 Road Trip driven by BMW: Theme Announced!

We’re delighted to welcome BMW back as Official Partner of the Snowbombing Road Trip for the third year running. A fleet of Plug-in Hybrid BMW X models will lead our mission to the mountains! Neither a race nor a rally, it’s an excuse to experience 5 European countries with 100+ cars of like-minded festival-goers and surprise guests on an epic, 2-day escapade to the Alps!

But what of the 2020 theme? Each year the Road Trip takes on a new look and feel, as the legions of Snowbombers pimp their rides and outfits before travelling in convoy to the world’s greatest show on snow. In 2020, we’re delighted to present the Rock Electric Road Trip, driven by BMW.

But who or what to come as? Do your best Britpop swagger and come as the iconic Liam Gallagher; think a parka, a mod haircut and a scowl. Perhaps you want to represent the geezer charm of The Streets, complete with Reeboks and a Burberry cap and look truly fit (but you know it)? Or how about one of the many mysterious masked men from the electronic music world? Think Daft Punk, Claptone, Deadmau5 and beyond. Maybe you fancy taking it further back and rocking an Elvis fringe, a Bob Dylan hair-do or perfecting Jagger’s famous Rolling Stones strut? OR go full neon and become your own electrified neon superstar – it’s your call! Snowbombing is a festival that welcomes one and all – from stadium rock and indie to underground electronic beats, it’s all packed into our chocolate box resort of Mayrhofen…

Joining us on our carnival convoy to the mountains are some very special guests (still to be announced), who’ll be headlining the stop-over party with a raucous DJ set, alongside our resident party starters and good energy aficionados The Provibers. Bedecked in Electro Rock garb, expect nothing less than pure vibes, fun and raciness from the Proviber gang – it wouldn’t be the Snowbombing Road Trip without them! Adding yet more energy (and a tonne more brass for that matter) are Loud Noises, the unofficial Snowbombing in-house band, and their signature high-octane brass revelry is the perfect accompaniment to the mayhem of the Road Trip.

Keep your eyes peeled for news on our stop-off location – sure to be the perfect spot to party and get to know your fellow Road Trippers, before getting a good night’s kip ahead of the charge for the mountains of Mayrhofen on Sunday!

The Rock Electric Road Trip theme reflects the BMW cars that will lead the convoy. This year, BMW proudly present a range of all-terrain Plug-in Hybrid X models equipped for every journey – the perfect fit for city, mountain and beyond. Revolutionary technology enables the BMW Plug-in Hybrid range to automatically switch between electric motor and petrol engine, whilst never compromising the drive you would expect from a BMW. Sometimes Electric. Always BMW.

Prices start from just £299 per car To book the SB20 Rock Electric Road Trip driven by BMW, please add it to your booking here!