The Rock ⚡ Electric Road Trip driven By BMW

Wondering how to get to Snowbombing? Want to start the party a couple of days early? Then join The Official Snowbombing Road Trip driven By BMW! Neither a race nor a rally, it’s an excuse to experience 5 European countries with 100+ cars of like-minded festival-goers and surprise guests on an epic, 2-day escapade to the Alps.

Make unforgettable memories and form your SB20 squad on our infamous mission to the mountains! Add to your SB20 booking, or read on for more info… 🏁🏁🏁

We’re delighted to welcome BMW back as Official Partner of the Snowbombing Road Trip for the third year running. A fleet of Plug-in Hybrid BMW X models will lead our mission to the mountains!

But what of the 2020 theme? Each year the Road Trip takes on a new look and feel, as the legions of Snowbombers pimp their rides and outfits before travelling in convoy to the world’s greatest show on snow. In 2020, we’re delighted to present… drum roll please… the Rock Electric Road Trip, driven by BMW. ⚡️

The Rock Electric Road Trip theme reflects the BMW cars that will lead the convoy. This year, BMW proudly present a range of all-terrain Plug-in Hybrid X models equipped for every journey – the perfect fit for city, mountain and beyond. Revolutionary technology enables the BMW Plug-in Hybrid range to automatically switch between electric motor and petrol engine, whilst never compromising the drive you would expect from a BMW. Sometimes Electric. Always BMW.

Keep your eyes peeled for news on our stop-off location – sure to be the perfect spot to party and get to know your fellow Road Trippers, before getting a good night’s kip ahead of the final leg to the Mayrhofen mountains on Sunday!

Prices start from just £299 per car. To book the SB20 Rock Electric Road Trip driven by BMW, please add it to your booking below.



Start Point:

The SB20 Road Trip starting soirée takes place in a top secret location TBA on Saturday 11th April. Expect a morning of caffeine and bacon butties, fancy-dress-foolishness, DJs, street performers and much more, to see you off on your epic adventure!

Ferry Crossing:

Next stop: Calais. Drive in convoy to Dover to catch the ferry for some pit stop party action but this time – at sea. Cue onboard performances, live music and fun and games with our feisty SB entertainers – then we’re back on the road for a bucket-list trip to the Alps!

Stopover Event:

Drive through stunning scenery by day, and get ready for the main Road Trip event by night! Think pitstop party in a swanky hotel in an iconic European city.

Arrival Procession at SB20:

Hit the road again on Sunday 12th April for a final spin! Arrive just outside town for a private BBQ from Hans the Butcher himself and the anticipated SB Road Trip Awards! Freshen up your fancy dress – make sure your cars are fully clad, and cruise into town for the official arrival procession. Picture the majestic mountains, the pounding music, the cheering crowds and the high street lined with fellow Snowbombers welcoming you into town to mark the start of the madness.

From just £299 per car, your package includes: 
  • The official RT starting soirée, inc. breakfast & entertainment.
  • Official Road Trip decals & flags for your car.
  • Drivers manual outlining route, schedule, tasks & pit stops.
  • Return Ferry crossing.
  • Road Trip goody bag.
  • The infamous pit-stop party featuring secret guests.
  • The most epic arrival party and road trip awards ceremony.
  • The world’s most exciting and welcoming arrival procession into Mayrhofen. Guaranteed.

*This does not include hotel, accommodation or fuel – this must be purchased separately.

** Route and hotel booking info to follow.