IN '99 SNOWBOMBING INVENTED A WHOLE NEW WAY TO HOLIDAY
World class acts at a world class resort in the heart of Austria and the world's first festival of it's kind. Snowbombing tore up the rule book way back in '99 and has been doing so ever since. A week-long whirlwind in the idyllic alpine setting of Mayrhofen, regarded by many as... The Greatest Show on Snow. Mystical. Musical. Without Equal… But don't just take our word for it...
More you say?
OK add Eddie The Eagle, throw in a pool party, a celebrity butcher named Hans, whack a luxury jacuzzi on every other rooftop, stand back and survey the majesty. If it's good enough for Mr. Motivator, it’s good enough for you. Everything we'll enjoy at SB17 owes a stein to those early, stupidly fun days. Prost!
“THERE'S NO SHARED EXPERIENCE AS MENTAL AS THIS.”
Sir Fatboy Slim
EAT. SKI. RAVE. REPEAT.
Wake up. Quick Austrian roll with coffee. Salopettes on. Catch the first lift. Let rip on the slopes. Mine's a Stein. Back on it. Warm down with Mr. Motivator. Back down the mountain. Schnaps. Schnitzel. Spa. Rave in an Igloo. Party in a forest. Rave a bit more. And a bit more. Hit the hay. Wake up. Do it again.
OUR SUPER SPECIAL VENUE MENU
Fill up on pinch-yourself moments. Undeniably epic venues with the richest sounds you'll ever hear up a mountain. Tennis club turned super club? Alpine Berghain? Hang on, are we on the moon?
"a subterranean rave mecca... The Racket Club's sound and light production levels are some of the best on earth"
COME HERE ‘HOFEN?
Oh, Mayrhofen (swoon). The land of ancient pines, decent wines and proper basslines. Well, once a year at least. Welcome to your new favourite holiday destination. Get ready, it's mental continental out here.
WILLKOMMEN TO MAYRHOFEN
They do things a little bit differently in this chocolate-box town. There's definitely something in the water, although they only drink Schnapps so that can't be it.MEHR BITTE
FULL STEAM AHEAD
Welcome to the snow based splendour of the ‘hof, where it’s customary to soothe aching limbs in one of the 3 million (at last count) spas, saunas and pools. From face packs to back massages, revel in marvellous Mayrhofen’s world class wellness areas and feel your troubles melt away…
All You Need To Snow
Black runs, blue runs, beer runs — there's something for everyone on Mayrhofen's powdery peak district. Good luck finding a finer ski resort anywhere in Europe. Bring your A-Game (or find it here).
We're talking about 650M of unadulterated piste here, Europe's steepest slope (you know how to ski down a 78° incline, right? Fast), the infamous Hinterlux Glacier and our own boarders' playpen, the award winning Penken Snowpark.
“MY OLYMPIC SUCCESS OWES A LOT TO THOSE EARLY SNOWBOMBING YEARS.”
His Right Honorable Edward The Eagle