We say out of town, but you're never really out of the action. If you just want the basics bang-on then bosh yourself in one of the guest houses slightly outside of the centre. There are some real belters out here, check out the Alpina, the Kirchbichlhof and the Ramsauerhof — all packed with more Tyrollean character then Heidi's wardrobe.
Buses run all the time, ready to whisk you off to the cable cars. If you’re bringing a sizeable posse then have a look into the apartment options, which also work out to be the cheapest option per head.